Motivation ~ why it can dissipate

You know that buzzy feeling when you first join the gym, set NY resolutions, begin a new project etc then, generally, within a couple of weeks enthusiasm can wane & you go off track - why does this happen?

From experience & extensive research it’s down to our subconscious & fear of leaving the comfort zone; the fight or flight response that's hard wired into our brains. Basically rather than put up a ‘fight’ for the ultimate outcome we ‘flight’ as we ...

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